Mr.Bricolage renouvelle son soutien à Orléans Loiret Basket - 14/05/2012

Le groupe Mr.Bricolage a annoncé vendredi le renouvellement de son contrat de sponsoring avec l’équipe de Pro A Orléans Loiret Basket.

Un nouveau partenariat d’une durée de 3 ans a été signé avec le club de Pro A. Le logo Mr.Bricolage figurera au dos du maillot des joueurs, sur les raquettes du parquet orléanais et sur les panneaux LED situés le long du parquet.

L’OLB a réussi une très bonne année 2011-2012 en se classant 3 ème de la saison régulière du championnat de Pro A. Le club s’est qualifié pour les playoffs qui débuteront le 22 mai prochain.

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General Shareholder Meeting at the head office of Mr Bricolage - 20/04/2012

The shareholder meeting for the Mr Bricolage group was held at the head office of the Mr Bricolage group for the first time ever. This event provided shareholders with the opportunity to find out more about their target company for their investment.

The Executive board, the Chief Executive Officer and the managing directors of Mr Bricolage reported on operations for 2011.They provided details of target lines for the company in 2012. Mr Bricolage shareholders then benefited from a detailed presentation of Mr Bricolage communications. They were able to view the advertising campaign with Stéphane Plaza, currently broadcast on T.V. They were even able to view a film on the making-of these two advertisements.

Finally, they were able to visit the head office of the group with a route portraying the emblematic services of the trade. In particular, the decoration’s category, part of the Purchasing division, was presented. Their two speakers described the trade and the structure of their category. They particularly presented the strategy of the group in terms of distributor brands.

 

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Spring is here and walls are blooming for Mr Bricolage… - 16/04/2012

In just a few weeks, Mr Bricolage has extended its sales area by 11000 m² in France and 5800 m² in Belgium.

In France, early April, two stores opened in Saint-Romain de Colbosc (76) and Courseulles (14). The sales outlets in Ruoms (07), Bray sur Seine (77), Gréasque (13), Pont Saint-Esprit (30) and Steenvoorde (59) have been expanded. Finally, the stores in Gérardmer (88) and La Tranche sur Mer (85) have been transferred and extended.

In Belgium, the stores in Sombreffe and Wellin have left their group to join Mr Bricolage. The Belgian network continues to target independent traders. This network now includes a total of 38 stores and the number of Mr Bricolage stores around the world has reached 63.

Posted in Expansion and development, Group, International | No Comments »

Mr Bricolage launches works for its warehouse in Cahors-Sud - 16/04/2012

The Mr Bricolage group has started work on the construction of its new warehouse in Cahors. The warehouse will be built to the south of Cahors.

This future warehouse with a surface area of 22,000 m² will supply group stores to the south of France in a few months. This warehouse will replace the former warehouse located in Cahors, which is too small to meet requirements.

The first stone was laid today, in the presence of many guests, including Martin Malvy, former Minister, President of the Regional council of Midi-Pyrenees; Gérard Miquel, Senator for the Lot department, President of the Departmental council; Jean-Marc Vayssouze-Faure, Mayor of Cahors and President of Grand Cahors; Geneviève Lagarde, President of Cahors-Sud, Vice-President of the Departmental council of Lot, Vice-President of Grand Cahors and Ronan Le Lan, Chairperson of the Board of directors of Argan (see photo below).

 

This new warehouse reinforces the logistics setup of the Mr.Bricolage group. Its three warehouses in Voivres-lès Le Mans, Cahors and Artenay (Norbert Dentressangle) deliver to over 900 stores operating under various names, as well as partner stores, located in mainland France, in French overseas territories and around the world.

The warehouse of Cahors will have the capacity to manage 15,000 product references delivered by 150 suppliers. Following the gradual increase in activity, the warehouse will employ an additional 50 people to back-up the current team.

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Mr Bricolage opens its first store in Skopje, Macedonia - 06/04/2012

Mr Bricolage has opened its first store in Macedonia, at Skopje. This is the 61st international store of the Mr Bricolage group.

The store has a surface area of 2,900 m² and was opened by the President of the Republic of Macedonia, in the presence of over 700 guests. The Mr Bricolage group maintains its investment by developing its stores in the Balkans.

The company operating this new store is a subsidiary of Doverie Brico, partner of Mr Bricolage in Bulgaria since 2000. This company has also constructed a network of stores in Serbia since 2009.

Posted in Expansion and development, Group, International | No Comments »

Safety campaign launched in Mr Bricolage group stores - 02/04/2012

On 10 April 2012 customers in Mr Bricolage stores will discover the new safety communications campaign. This operation is organised under the aegis of the French Federation of DIY and home furnishing stores (FMB – Féderation des Magasins de Bricolage).

For 2012, FMB has decided to maintain safety communication in stores all year long, for the first time ever. Pro-safety messages will be addressed to both customers and store employees.

FMB aims to help parents and children to adopt the right gestures and attitudes in stores via this communications campaign. “Watch them, protect them” will be the new message of the three different posters (see one of the models opposite). A leaflet folded in 3 will also be handed to parents. This leaflet describes a few safety tips and reminds parents that this store is not an adventure playground for our kids (see the final document below).

This new communication is combined with a poster campaign for store employees under the slogan “customer safety is my priority” (see poster below).

The Mr Bricolage stores are relaying the safety campaign of FMB just like every year. This pro-safety communications campaign is also supported by the French Consumer safety commission (CSC- Commission de Sécurité des Consommateurs).

Posted in Sustainable Development, Group | No Comments »

The new TV campaign for 2012 with Stéphane Plaza is underway - 27/03/2012

Stéphane Plaza, M6 presenter, is returning with two new TV ad runs for Mr Bricolage.

The “Incognito” and “Camouflage” spot ads will be broadcast on the leading TV channels from 1st to 22nd April. The two TV spot ads last 30 seconds each and maintain the comic and tongue-in-cheek style so successful for the 2011 ads. This season, the main theme involves the neverending attempts of Stéphane Plaza to obtain key tips from Mr Bricolage advisors.

Stéphane, a favourite presenter with French TV viewers, is recognised as an expert in home management with his programs “Maison à vendre” (House for sale) and “Recherche appartement ou maison” (Seeking flat or house for sale). He therefore contributes to the credibility of Mr Bricolage: “Take good care of your home, you won’t regret it”.

Check out our spot ads on M6, TF1, France 2, France 3 (+France 3 Régions), France 5 and Canal+, W9 and 28 regional channels.

View the two Camouflage and Incognito films with Stéphane Plaza.

 

 

 

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Mr Bricolage clocks in 10,000 Facebook fans - 26/03/2012

After just a few weeks on Facebook, Mr Bricolage can already boast over 10,000 fans!

The page is led by two advisors, Cathy and Alain, who provide DIY and decorating advice. Alain provides “DIY” tips while Cathy focuses primarily on “Decorating” matters.

The store will publish announcements with links from the homepage of its site www.mr-bricolage.fr.

See the Facebook page of Mr Bricolage.

Note: Facebook is currently used by 24.1 million French inhabitants. The site is not “for teenagers only”. All age ranges are globally represented on this social networking site: 42% of users are aged between 25 and 44 and 17% are aged over 45.

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Mr Bricolage reinforces its local services at Tours, Carnac and Wissembourg - 12/03/2012

Mr Bricolage has recently extended its network of local stores. The group has opened three stores in Carnac (56), Tours (37) and Wissembourg (67). These three stores provide an additional surface area of 3,800 m² for the group.

At Tours (photo opposite), the store opened on 29 February at forum Grammont (just a few metres from the town hall). This store, with a surface area of less than 1,000 m², reflects Mr Bricolage’s strategy to reconquer town centres.

The DIY stores of the group started out in town centres in the 1960′s. As the years went by and the new DIY market expanded, extra space was required for new types of product. DIY stores therefore moved out to suburban areas, in the newborn trading areas. In recent years, customers have changed their purchasing habits. They are tired of having to drive many kilometres and waste time to buy everyday products. They are increasingly looking for local stores meeting their expectations.

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Jean-François Boucher comments on figures for 2011 for Mr Bricolage - 08/03/2012

Jean-François Boucher, Chief Executive Officer of the Mr Bricolage Group commented on figures for 2011 for Mr Bricolage on a video on www.labourseetlavie.com.

The journalist Didier Testot interviewed the Group CEO on the Web Tv www.labourseetlavie.com. In this interview, Jean-François Boucher considered the period 2011 and explained strategy and prospects for the Mr Bricolage group. Finally, he gave his view of events for 2012.

To view the video of the interview, click on the photo opposite.

Discover the annual results for 2011 for the Mr Bricolage group.

 

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