Archive for the ‘ Expansion and development’ Category

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Mr.Bricolage a agrandi 9 de ses magasins - 18/08/2010

mr-bricolage-enseigne-logo-3 L’enseigne Mr.Bricolage a agrandi avec ou sans transfert, 9 de ses magasins. Ces agrandissements représentent près de 8 000 m² de surface de vente supplémentaire pour l’enseigne.

Les 9 magasins agrandis se situent à Saint-Clément (près de Sens – 89), Hendaye (64), Port (01), Villefranche de Rouergue (12), Objat (19), Borgo (20), Algajola (20), Montmorillon (86) et Parthenay (79).

L’enseigne poursuit sa conquête de parts de marché en transférant et en agrandissant ses magasins. Elle répond aux attentes des clients qui recherchent des magasins de proximité apportant l’essentiel des réponses à leur besoin dans un cadre à taille humaine.

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Des nouveaux points de vente pour Mr.Bricolage - 03/08/2010

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Mr.Bricolage à Lanmeur (Finistère)

Mr.Bricolage a ouvert un nouveau magasin à Freneuse (78) et 8 magasins Catena ont changé d’enseigne.

A Freneuse (Yvelines), au nord de Mantes la jolie, entre Rouen et Paris,  l’enseigne Mr.Bricolage vient d’inaugurer un magasin de 1 200 m² de surface couverte et 1 000 m² d’espace extérieur.

8 points de vente auparavant sous l’enseigne Catena sont récemment passés sous les couleurs de Mr.Bricolage. Il s’agit des magasins de Chagny (71), Sagone (20), Lanmeur (29), Neuillé Pont Pierre (37), Saint Etienne de Montluc (44), Montcuq (46), Bruz (35) et Tregastel (22). Depuis le début de l’année, 20 magasins Catena sont passés sous l’enseigne Mr.Bricolage.

Ces dernières ouvertures représentent 8 800 m² de surface de vente couverte et 4 000 m² de surface extérieure.

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A new Mr.Bricolage store opens in Mayenne - 12/07/2010

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A new Mr.Bricolage store opened in Mayenne (30 km to the north of Laval) on 1 July 2010. This sales outlet is owned directly by Mr.Bricolage. The store was previously operated under the Les Briconautes name, the second store name used by the Group.

The store can boast an indoor area of 2,960 m² dedicated to DIY and an outdoor area of 500 m² dedicated to garden furnishing. The inside of the store was entirely re-organised in two months thanks to the cooperation of all store personnel. The project also involved many colleagues from stores in nearby regions. Teams were able to share their expertise and experience.

The team of 16 working in the sales outlet welcomed their first customers with applause (see photo). Saturday 10 July, the opening was led by Jean-Pierre Descombes, star games presenter on the France 3 TV channel for many years.

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Mr.Bricolage opens its second store in Serbia - 08/07/2010

mr-bricolage-ouverture-magasin-serbie-novisadThe international expansion of Mr.Bricolage continues with the opening of a second store in the Serbian town of Novi Sad.

The Mr.Bricolage group has recently opened its second store in Novi Sad, in the north of Serbia, via its Bulgarian partner, Doverie Brico. This is the second largest town in the country after Belgrade. Novi Sad is a leading economic and financial hub with an urban area home to more than 3,000,000 inhabitants. It is also the historical capital of the Serbian culture.

The Mr.Bricolage group is one of the first to open a store in this country. The Mr.Bricolage store is located in a shopping centre in the town centre. The store has a surface area of 2,400 m² led by a team of 35. Its product range includes over 20,000 articles for the home and garden, broken down by sector. Many services are offered, such as wood cutting, customised paint colours, key copying and delivery.

The store was officially opened in the presence of Jean-François Boucher, Chairman of the Mr.Bricolage group. The French ambassador in Serbia, Jean-François Terral, was present at this opening (read the article on the web site of the French embassy in Serbia). Jean-François Boucher took advantage of his trip to the country to visit the first store which opened last December in the town of Nis, to the south east of Serbia.

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Mr.Bricolage: 4 new stores and one extension - 29/06/2010

groupe-mr-bricolage-magasin-le puy-brives charensac-2010Mr.Bricolage has extended its sales space with the extension of one store and 4 new sales outlets. The five operations represent total additional sales space exceeding 6,200 m² for the store.

The store in Brives Charensac, located in the suburb of Puy en Velay (43), has recently extended its sales space. The store moved just a few metres down the road on this occasion. Indoor surface area increased from 2,800 m² to more than 4,500 m². Outdoor surface area was extended from 200 to more than 1,200 m². This extension provides more room for product display. New products mainly focus on furnishing (cupboards, bathroom fittings, etc.) and decorations, two very popular segments.

The store has adopted an unusual black façade (see photo above). This colour was selected to discretely fit into the protected site (see the web site of the Tourist Office of Puy en Velay), near to the Saint–Michel d’Aiguilhe chapel and Puy en Velay cathedral (UNESCO world heritage). An area of 35 hectares around the “haute ville” is classified as protected.

4 stores change name

The Mr.Bricolage group has recently gained ground with the integration of four new stores: Dinard (22), Nangis (77), Villers Cotterets (02) et Quillan (11). While the first three stores were originally part of the group (2 Catena and one Briconautes stores), the third was acquired from a rival store (Weldom).

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Mr.Bricolage opens an eco-design store in Barcelonnette - 10/06/2010

mr-bricolage-04-barcelonnette-2010 The Mr.Bricolage store in Barcelonnette was officially opened in the presence of Jean-François Boucher, Chairman of the Mr.Bricolage group. An atypical store for many reasons, primarily the enchanting environment of the surrounding valley and secondly the eco-design of the building.

The town of Barcelonnette is located at an altitude of 1,135 metres in the valley of Ubaye. This town, near to Italy, can boast 7000 inhabitants. The Mr.Bricolage store, present in the town for many years, took advantage of an opportunity to transfer and expand. The new store covers 1,000 square metres of sales surface area and recently set up shop in a building with a mountain-type architecture and urban rules. The franchisee owning the building has committed to a voluntary approach to the protection of the environment. He took advantage of the presence of a ground water layer and installed a geothermic heating/air conditioning system. The particularly sunny environment of the area encouraged the installation of solar panels on the roof, producing 90% of the electricity consumed by the sales outlet.

mr-bricolage-04-barcelonnette-jean-francois-boucher-france-3-2010Jean-François Boucher, Chairman of the Mr.Bricolage group, praised the eco-design of this store to the cameras of the France 3 PACA TV channel, while specifying that the store was a trial project. Not all of the solutions applied in this case can be generalised to all new sites. He added that all environmentally-friendly construction options were considered for each new project.

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A very decorations-based store in Landivisiau - 03/06/2010

mr-bricolage-29-landivisiau-bricolage-2010Mr.Bricolage store in Landivisiau has left boulevard de la République and moved into the Vern area, route de Roscoff. With this move, the store has extended to reach 2651 m² of indoor sales surface area and 961 m² of outdoor surface area, as compared with 1518 and 282 m² respectively at the old address.

The sales outlet is now organised around project poles such as the bathroom, the dressing room, decoration and beaux arts. These poles are all placed in ambient settings with many displays of the various possible layouts. A very “deco” style is guaranteed throughout the decoration department (blinds, curtains, wall paper, paint, cushions, etc.).

The indispensable technical range available in any DIY store is clearly present, and DIY fans will find their favourite departments: hardware, tools, electricity, wood and materials, not forgetting the garden.

This is clearly a very decorations-based store, which will delight the inhabitants in part of the north of Finistère and encourage home decoration and furnishing ideas.

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Mr.Bricolage renovates at Lourdes and Tarbes - 03/05/2010

mr-bricolage-65-lourdes-bricolage-2010 Mr.Bricolage stores in the Upper Pyrenees have received a makeove. In Lourdes, the 1500 m² store has been adapted to better meet the expectations of local customers. A larger area has been fitted out to increase the range of special offers. The decoration and garden departments, the strong points of the store, have been highlighted.

According to the director, Jean-François Goulmy, a recent graduate of the Mr.Bricolage group internal training body, “The renovated store now provides us with the means to better display our trade and professional approach for all departments and, above all, to provide greater incentives for the entire team”.

In Tarbes, he store located route de Pau has been completely re-fitted out. The almost 3000 m² of indoor surface area, completed by 500 m² of outdoor space, improve product display, and contribute to a more pleasant store, allowing customers to come and dream up or prepare new furnishing and decoration projects.

The aim was to provide a wider vision of current special offers and project spaces, from the store entrance. The cupboard fitting, sanitary and decoration ranges have been cleverly laid out to give customers ideas and trigger new schemes.

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A new Mr.Bricolage store in Rozay en Brie - 30/04/2010

mr-bricolage-77-rozay-en-brie-jardinage-bricolage-2010The Catena DIY store in Rozay en Brie has recently switched to Mr.Bricolage. This local store with a sales area of 1200 m² can cut wood and glass, deliver material and copy keys. This store now sells all Mr.Bricolage products, which offer an excellent price to quality ratio.

The store includes 200 m² of outdoor sales area dedicated to outdoor furnishing and gardening products (garden furniture, pots, soil, etc.). The store team includes 6 members of staff, with one apprentice. The store currently offers a wide range of garden products with many plants for the garden and the kitchen garden in particular.

Your store in Rozay en Brie

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7 DIY stores join Les Briconautes - 23/04/2010

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Les Briconautes stores are part of the Mr.Bricolage group, and have recently integrated 7 rival stores.

These 7 stores, previously operated as Weldom stores, are located in:

- Bagnères de Bigorre (65)

- Saint Jean de Luz (64)

- Saint Lys (31)

- Chasseneuil /Bonnieure (16)

- Confolens (16)

- Pons (17)

- Saint Junien (87)

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