The Catena store located route de Saint-Cast in Matignon has recently changed its name to Mr Bricolage. The Mr.Bricolage group is continuing with its plan to switch all Catena stores to the Mr.Bricolage banner. All 60 Catena stores will switch to Mr.Bricolage before end 2010.
Loïc and Claude Couédic, the two store directors, replaced the store sign and gave the store organisation a complete overhaul. They now offer a wider range of products, including the entire Mr.Bricolage brand range in particular.
At the opening, Jean-François Boucher, group chairman, confirmed his policy in favour of local rural stores. “Our group has launched a major campaign to adapt the ranges available in our stores based on store positioning. “, declared Jean-François Boucher, and added that “If we take two local stores of exactly the same size, their customers will come looking for different products depending on whether the store is in a rural area or in the centre of a large town. ”
