On 3 April 1980, almost 120 independent stores switched their signs to fly the Mr Bricolage store flag.
The Action Nationale des Promoteurs du Faites-le vous-même (ANPF) grouping, a word-for-word French translation forDo It Yourself national grouping, became the leading French DIY chain. The grouping was celebrating its 15 years of existence at that time.
While ANPF members had decided on their own store name, the launch was successfully organised by Publicis. This project was directly managed by Maurice Lévy and supervised by Marcel Bleustein-Blanchet, founder of Publicis.
The landscape of French DIY distribution rapidly changed from this point. Many independent stores constantly joined the Mr.Bricolage store, now the group with the same name.
The Mr.Bricolage group is still the leading group of independent DIY stores in France, and currently includes almost 850 stores under the Mr.Bricolage, Catena, Les Briconautes and Les Jardinautes store names and partner stores. The group boasted almost 2.1 thousand million euros in turnover in 2009 and more than 50 international stores in 10 countries.
Store logo based on the standards established by Publicis in 1980
Tags: 30 ans, anniversaire, bricolage, creation, enseigne, groupement, logo, mr
[...] D’après: Mr Bricolage a 30 ans [...]