The J Group, which publishes the Jardineries magazine, has awarded a “Graine d’argent” (Silver seed) to Mr Bricolage. This award recognises the gardening operations of Mr Bricolage within the DIY superstore (GSB) category. The trophy was handed to the representatives of the Group at the “Graines d’or” (Golden seeds) ceremony organised by the J Group. The event is organised each year to bring together distributors in the gardening segment.
This award acknowledges the efforts of the Mr Bricolage gardening teams. Gardening operations have particularly expanded for Mr Bricolage. Gardening sales represent 15.7% of overall turnover for Mr Bricolage. In France, gardening sales generally only represent a mean percentage of 12% of overall turnover for GSB (Source: Unibal study – April 2011). In terms of share of Group turnover, the gardening department ranks 2nd behind decorations.
Tags: distinction, gsb, jardin, jardinerie, recompense, trophee
