The Mr.Bricolage store in Barcelonnette was officially opened in the presence of Jean-François Boucher, Chairman of the Mr.Bricolage group. An atypical store for many reasons, primarily the enchanting environment of the surrounding valley and secondly the eco-design of the building.
The town of Barcelonnette is located at an altitude of 1,135 metres in the valley of Ubaye. This town, near to Italy, can boast 7000 inhabitants. The Mr.Bricolage store, present in the town for many years, took advantage of an opportunity to transfer and expand. The new store covers 1,000 square metres of sales surface area and recently set up shop in a building with a mountain-type architecture and urban rules. The franchisee owning the building has committed to a voluntary approach to the protection of the environment. He took advantage of the presence of a ground water layer and installed a geothermic heating/air conditioning system. The particularly sunny environment of the area encouraged the installation of solar panels on the roof, producing 90% of the electricity consumed by the sales outlet.
Jean-François Boucher, Chairman of the Mr.Bricolage group, praised the eco-design of this store to the cameras of the France 3 PACA TV channel, while specifying that the store was a trial project. Not all of the solutions applied in this case can be generalised to all new sites. He added that all environmentally-friendly construction options were considered for each new project.
