The all-new Mr.Bricolage Belgium site is now available. The site has opted for the same search engine as the French site Mr-Bricolage.fr.
The new Belgian site benefits from the synergies offered by the Mr.Bricolage group. The site therefore supports the dynamic activity of the group in Belgium.
In this case, no language modifications were necessary for the French-speaking population of Walloon. The site engine proposed by Force Interactive, the web partner of the Mr.Bricolage group, covers most languages spoken in the world. This engine can therefore be used by any international partner of the Group.
Those in charge of the Belgian site can accept or reject some functionalities. They can also adapt the site to their own requirements, independently from the French site. In terms of content, the Belgian Mr.Bricolage network will use the content of the French site. The network reserves the right to adapt some content to national particularities (vocabulary, products offered and local practices).
The Belgian web site will benefit from the main functionalities of the French site: catalogues of special offers in pdf format, store locations, contact details and services, web TV with 160 videos, documents with advice & instructions and articles, contributions by web visitors and, finally, group services (loyalty card, gift vouchers, calculator, newsletter subscriptions, etc.).
A fine example of the services offered by the Mr.Bricolage group to its international partners.
Just a few days after the site was launched, figures were conclusive:
- + 40% in the number of connections
- Twice as many pages viewed
- Half the number of bounced messages
- Visitors spent twice as long on the site
See the Mr-Bricolage.be site
See the most recent article on the development of the Belgian Mr Bricolage group