Mr Bricolage Blog » Belgique

Belgium: three more Mr Bricolage stores![/lang_en

Mr.Bricolage — Thu, 10 Nov 2011 14:43:59 +0000

Yet another 3 new Mr Bricolage stores have opened in Belgium, bringing the total number of new stores to 7 in 2011. The Belgian Mr Bricolage network now includes 36 sales outlets.

On 27 October 2011, Mr Bricolage opened 3 stores in Spa, Couvin and Waremme. These new stores represent over 5,600 m² in indoor surface area and over 800 m² in outdoor space.

The Belgian network of Mr Bricolage stores is continuing its expansion by attracting independent traders. A very dense network of DIY stores exists in Belgium. They generally have a surface area somewhere between 1500 and 2000 m². These stores are often managed by independent traders. These independent traders join a trading group, but are increasingly turning to groups with strong reputations such as Mr Bricolage.

Belgium: the Mr.Bricolage.be site is now on-line!

Mr.Bricolage — Fri, 08 Jul 2011 10:14:26 +0000

The all-new Mr.Bricolage Belgium site is now available. The site has opted for the same search engine as the French site Mr-Bricolage.fr.

The new Belgian site benefits from the synergies offered by the Mr.Bricolage group. The site therefore supports the dynamic activity of the group in Belgium.

In this case, no language modifications were necessary for the French-speaking population of Walloon. The site engine proposed by Force Interactive, the web partner of the Mr.Bricolage group, covers most languages spoken in the world. This engine can therefore be used by any international partner of the Group.

Those in charge of the Belgian site can accept or reject some functionalities. They can also adapt the site to their own requirements, independently from the French site. In terms of content, the Belgian Mr.Bricolage network will use the content of the French site. The network reserves the right to adapt some content to national particularities (vocabulary, products offered and local practices).

The Belgian web site will benefit from the main functionalities of the French site: catalogues of special offers in pdf format, store locations, contact details and services, web TV with 160 videos, documents with advice & instructions and articles, contributions by web visitors and, finally, group services (loyalty card, gift vouchers, calculator, newsletter subscriptions, etc.).

A fine example of the services offered by the Mr.Bricolage group to its international partners.

Just a few days after the site was launched, figures were conclusive:

+ 40% in the number of connections
Twice as many pages viewed
Half the number of bounced messages
Visitors spent twice as long on the site

See the Mr-Bricolage.be site

See the most recent article on the development of the Belgian Mr Bricolage group

Mr Bricolage speeds up its development in Belgium

Mr.Bricolage — Wed, 20 Apr 2011 10:31:08 +0000

Mr Bricolage is continuing its growth in Belgium, reaching 33 outlets. The group has recently opened 4 stores in Braine le Comte, Habay, Ohey and Soignies after transferring the stores from Florennes and Aubel. Sales surface area for the group in Belgium has increased by 9,500 m².

The 4 new stores represent over 9,000 m² in additional sales space for Mr Bricolage. They were previously members of a rival trading group for Mr Bricolage.

The Mr Bricolage stores in Florennes and Aubel have been transferred to new premises in recent months. At Florennes, indoor sales area has been increased to 1,568 m² and outdoor sales area modified to 703 m². The store in Aubel has been extended by almost 1,000 m², creating 1,460 m² in indoor sales area and 540 m² of outdoor space. Both stores have recorded strong growth in turnover since re-opening.

Belgium is the number one contributor to Mr Bricolage turnover outside of France. In this country, the group can boast sales space of almost 80,000 m². Belgian Mr Bricolage stores are located in Wallonia. The Belgian network is special in that most stores are local outlets with a surface area of between 1,500 and 2,000 m². In Belgium, the DIY market is dominated by independent stores. Each year, several of these stores join Mr Bricolage, constantly pushing the market share up.

Mr. Bricolage develops its network of stores

Mr.Bricolage — Fri, 19 Nov 2010 14:26:18 +0000

Mr. Bricolage is extending its network of stores in France and Belgium. The group has expanded available sales surface area by almost 18,000 m². In France, during October and November, Mr. Bricolage opened 3 stores in Le Quesnoy (59) (4,000 m²), Belin Beliet (33) (1,340 m²) and Varennes sur allier (03) (1,965 m²). The group also opened 2 stores in Arçonnay (61) and Trans en Provence (83). 1 store was transferred and expanded in Craponne (2,200 m²), 5 stores changed name (4 Catena and 1 Briconautes) in Dombasle (54), Argentat (19), Sées & Vimoutiers (61) and La Chapelle Basse Mer (44) and finally 1 store received a new look in Moncel les Lunéville (54). In Belgium, where sales are rising, the healthy figures continue for the Mr. Bricolage network. The surface area available to the network was extended by more than 3,200 m² with the opening of a store in Lessines (change in store name) and the transfer and extension of the store in Malonne. In 2011, the Mr. Bricolage group is expected to breach the threshold of 30 stores in Belgium and therefore continue to gain market share.

Mr.Bricolage expands at Libramont in Belgium

Mr.Bricolage — Tue, 02 Feb 2010 16:54:35 +0000

Early march, Mr.Bricolage will open its new premises in Libramont.This site is located to the south of Namur, in the extreme south of Belgium, near to Luxembourg and the town of Sedan in France.

This store will comprise 1800 m² of indoor surface area and 315 m² of outdoor area. The architecture of the building is innovative, and strongly inspired by contemporary architecture. Wood is a dominant feature.

Indoor finishes are currently being added to the sales outlet. Furniture and fittings are currently being set up. Products will shortly be available on the shelves to ensure everything is ready for the opening.

Mr Bricolage opens its 28th store in Belgium

mrbricolage — Thu, 26 Feb 2009 13:20:44 +0000

Mr.Bricolage is continuing its development in Belgium with the opening of its 28th store in Hornu near to Mons. The sales outlet assigns a surface area of 1,846 m² to DIY products and 364 m² to a covered materials area. The architecture of the façade has been designed to blend in with the environment.

Discover the 28 stores in Belgium by clicking here!