Posts Tagged ‘bricolage’

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New stores and extensions for Mr.Bricolage - 17/05/2011

The Mr.Bricolage group has recently opened 5 stores, changed the name of 6 stores and transferred and extended 8 of its current sales outlets. The group has gained total additional sales space of around 30,000 m².

Mr.Bricolage has opened 5 stores in Saint-Philbert de Grand Lieu (44), Ambazac (87), Plancoët (22), Plouzané (29) and Saint-Just Malmont (43). The first 3 are former rival stores acquired by the group (Bricomarché and Weldom). The new stores represent an additional approximate 9,000 m² including more than 7,000 m² indoor space.

5 Catena stores have switched to the Mr.Bricolage name in Daoulas (29), Douvres la Délivrande (14), Montoire sur le Loir (41), Parigné l’Evêque (72) and Quiberon (56). One Les Briconautes store has switched to Mr.Bricolage. A total of 9,600 m² including almost 8,600 m² of indoor space is affected by these name changes.

Finally, the stores in Bourgueuil (37), Villefranche sur Saône (69) and Tignieu (38) have been moved and extended. The stores in Charmeil-Vichy (03), Paray le Monial (71), Gaillac (81), Marmande (47) and Château du Loir (72) have been extended. Total extensions represent around 11,200 m² for the store, including over 6,500 m² in indoor space.

 

Posted in Expansion and development, Group | 4 Comments »

Mr Bricolage speeds up its development in Belgium - 20/04/2011

Mr Bricolage is continuing its growth in Belgium, reaching 33 outlets. The group has recently opened 4 stores in Braine le Comte, Habay, Ohey and Soignies after transferring the stores from Florennes and Aubel. Sales surface area for the group in Belgium has increased by 9,500 m².

The 4 new stores represent over 9,000 m² in additional sales space for Mr Bricolage. They were previously members of a rival trading group for Mr Bricolage.

The Mr Bricolage stores in Florennes and Aubel have been transferred to new premises in recent months. At Florennes, indoor sales area has been increased to 1,568 m² and outdoor sales area modified to 703 m². The store in Aubel has been extended by almost 1,000 m², creating 1,460 m² in indoor sales area and 540 m² of outdoor space. Both stores have recorded strong growth in turnover since re-opening.

Belgium is the number one contributor to Mr Bricolage turnover outside of France. In this country, the group can boast sales space of almost 80,000 m². Belgian Mr Bricolage stores are located in Wallonia. The Belgian network is special in that most stores are local outlets with a surface area of between 1,500 and 2,000 m². In Belgium, the DIY market is dominated by independent stores. Each year, several of these stores join Mr Bricolage, constantly pushing the market share up.

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Mr Bricolage Villefranche sur Saône moves and extends at La Sauvagère - 01/04/2011

The Mr Bricolage store in Villefranche sur Saône has been moved to La Sauvagère and extended.

The sales outlet now covers almost 3,000 m² of indoor sales space and 1,300 m² of outdoor space. Surface area has been tripled over the old town centre store.

The store is still on a human-scale and loyal store customers will find the familiar faces of staff from the old address. New staff will gradually join the team to match the extended store ranges.

Decorations, outdoor furnishings and materials will be among the new items available at the new outlet. These new ranges will meet the expectations of local customers, particularly our female clients, seeking out new ideas for interior design and decorations.

The Mr Bricolage store is located 1313 route de Frans in the La Sauvagère trading estate at Villefranche sur Saône. Telephone: 04 37 55 54 53 (fax: 04 74 07 92 97). 

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Mr Bricolage announces its TV ad campaign for 2011 - 25/02/2011

Mr Bricolage is preparing to unveil its new television advertising campaign on mr-bricolage.fr.

Note the date, 18 March, on all leading television channels, Youtube and mr-bricolage.fr.

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Happy New Year 2011! - 01/01/2011

The Mr Bricolage group and its 12,000 employees in France and around the world wish you a happy 2011.

Animated electronic greetings card.

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Mr Bricolage doubling its presence in Morocco - 20/12/2010

In Morocco, the Mr Bricolage group will double the size of its network by opening two stores in 2011. Other projects will be completed in the coming years.

At Tangier, a new Mr Bricolage store will open its doors during the first quarter of 2011. During the following summer, the 4th Moroccan sales outlet will open in Agadir. In both cases, the sales outlets will open right next to a Marjane store, the leading food supermarket in Morocco.

Mr Bricolage is already present in Morocco, at Casablanca and Marrakech. The Casablanca store was opened in 2005. This is the largest DIY store in the country with a surface area of 4,000 m². The store offers a wide range of gardening products, particularly for outdoor gardening. At Marrakech, the store has a surface area of 2,000 m² and opened in 2008. This store is located in a trading estate with around thirty other stores, including one Marjane supermarket

In Morocco, Mr Bricolage stores import 50% of the 35,000 products on sale. These imported products are very popular with Moroccan customers, particularly at Marrakech. Store product ranges are similar to those of French stores. Sales plans were adapted to Moroccan customers. The gardening market in Moroccan includes products for outdoor use all year long.

Posted in Expansion and development, Group, International | 11 Comments »

Publicis created the Mr. Bricolage logo in 1980 - 08/10/2010

Mr. Bricolage celebrated its 30th anniversary this year. Let us take a look back at the history behind the store name and the logo created by Publicis in 1980. In 1979, a grouping of independent stores came together as a cooperative under the name Anpf (Association Nationale des Promoteurs du Faites-le vous-même – National Association of DIY promoters). The name was based on a translation of the famous US Do-it-Yourself (DIY). At that time, each store had its own name. The surname of the store director was often used as the store name. Anpf continued its activities for 15 years. ANPF franchisees then started searching for a means of strengthening their network and presence on the DIY market. They decided to opt for a common store name. A very long list of possible names was drafted, and the idea of combining “Monsieur” with “Bricolage” (DIY) slowly gained ground. This store name had the advantage of clearly indicating the items sold. The general meeting of franchisees approved the store name. The grouping mandated the Publicis agency to produce a logo for the store name. Maurice Lévy, current Publicis CEO, was very interested in the project and handled it directly. After leaving a working meeting with the directors of the Anpf, they met up with Marcel Bleustein-Blanchet (director and founder of Publicis in 1926). They explained their difficulty with “Monsieur Bricolage“: this name was unanimously approved, but was too long. General practice deemed that store names could not include more than three syllables. Marcel Bleustein-Blanchet suggested shortening the name to “Mr.Bricolage“. This name was tested with consumers and testing was conclusive with 96% positive feedback. The Mr.Bricolage store name saw the light! As luck would have it, 30 years later, Publicis designed the new trademark for the Mr.Bricolage group.

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Mr. Bricolage heads out into the world of on-line sales for designer items - 06/10/2010

Today, Mr. Bricolage officially opened its on-line store Design by Mr.Bricolage, together with a blog focusing on the store. This site is entirely dedicated to designer decoration (see the blog article “Mr. Bricolage launches a range of designer products “). Most sales will however be completed in stores. Internet sales will allow the Group to develop a new service and acquire initial experience. An additional informative blog is dedicated to the “Design by Mr. Bricolage” site. This blog extends the scope of design issues and can be used to provide information on events for the “Design by Mr. Bricolage” site. 3 addresses : – The site: design.mr-bricolage.fr – The Blog: designbymrbricolage.com - Facebook

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The Bricomag magazine publishes a special edition on Mr. Bricolage - 07/09/2010

magazine-bricomag-hors-serie-enseigne-Mr-bricolage-2010Mr. Bricolage is celebrating its 30th anniversary this year. A special edition of the trade magazine Bricomag has recently been published to celebrate this event.

This edition is entirely dedicated to the grouping and the store name. The 144-page magazine describes current news. Main articles on the contents page: meeting with 4 franchisees, Les Briconautes, history, prospects, products sold, own-brand products, communication, sustainable development, international aspects, human resources, training, logistics and even a round table with Group suppliers and partners.

A special edition of the magazine for complete information on the Mr. Bricolage group.

Posted in Careers - HR, Sustainable Development, Expansion and development, Group, International | 3 Comments »

Safety campaign 2010: 6 Mr.Bricolage stores award prizes to children - 26/07/2010

fmb-securite-enfant-2010-jouet-caisse-outil-bois-superbricoleur

Six children will receive a prize for their participation in the game on superbricoleur.com at a Mr.Bricolage store. This operation was organised in the context of the campaign to promote safety in DIY stores.

50 children were selected by a bailiff from the many children having entered the game on the superbricoleur.com site. 6 of these winners have opted to collect their prize from their Mr.Bricolage store. These lucky winners will shortly receive a wooden tool kit (see photo) in the stores in Cosne sur Loire (58), Gentilly (94), Lillers (62), Montereau (77), Nort sur Erdre (44) and Rochefort (17).

This operation has been organised by the French Federation of DIY and home furnishing stores (FMB) since 2003. The federation has created the superbricoleur.com site for children (games, cartoons, colouring pages, information for parents) for the 3rd year. The safety campaigns organised by DIY stores targeting customers are proving successful. Since 2006, the number of accidents recorded in DIY stores has dropped by 40%.

For more information on the safety campaign of the French Federation of DIY and home furnishing stores:

Safety campaign 2010

The FMB games site, just for kids

The article on the safety campaign published at mr-bricolage.com

Posted in Sustainable Development, Group | No Comments »

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