Mr Bricolage Blog

The J Group, which publishes the Jardineries magazine, has awarded a “Graine d’argent” (Silver seed) to Mr Bricolage. This award recognises the gardening operations of Mr Bricolage within the DIY superstore (GSB) category. The trophy was handed to the representatives of the Group at the “Graines d’or” (Golden seeds) ceremony organised by the J Group. The event is organised each year to bring together distributors in the gardening segment.

This award acknowledges the efforts of the Mr Bricolage gardening teams. Gardening operations have particularly expanded for Mr Bricolage. Gardening sales represent 15.7% of overall turnover for Mr Bricolage. In France, gardening sales generally only represent a mean percentage of 12% of overall turnover for GSB (Source: Unibal study – April 2011). In terms of share of Group turnover, the gardening department ranks 2nd behind decorations.

In the context of its “Graines d’or”, the J Group awarded Mr.Bricolage the bronze trophy in the gardening category for DIY superstores. Gardening customers questioned in the context of a large scale survey highlighted the following advantages for the store, in decreasing order of importance::

- Sales team providing the best advice to customers

- Store providing the most information on the products sold

- Most friendly sales team

- Most welcoming store

- Widest range

- Best quality/price ratio

About the J group : Editeur des magazines professionnels Jardineries, Moteurs, Animal Distribution, Fleuristerie and la Lettre du Végétal; and magazines targeting the general public: Top Jardin and Animal Attitude.