[lang_fr]Blog de Mr Bricolage[/lang_fr][lang_en]Mr Bricolage Blog[/lang_en]

Posts Tagged ‘magazine’

Mr. Bricolage launches its webzine - 10/05/2011

Mr.Bricolage is launching its webzine, an electronic magazine to complement its web site.

Mr.Bricolage is now publishing the first edition of its virtual magazine, the “e-mag… by Mr.Bricolage”. The e-mag can be read using a Mac, PC, netbook or electronic tablet such as iPad.

Mr.Bricolage took advantage of this opportunity to complete its web site. The range of new features added in the last few months have doubled visitor figures for the Mr.Bricolage.fr site. Growth in visitor figures is continuing, and has recently been boosted by the publication of articles and the organisation of games to win prizes.

In a few weeks Mr.Bricolage will publish a newsletter targeting its customers. This new communication medium will provide customers with store news: services, new videos, new products, games, special offers, various news articles and information on the loyalty card, etc.

The e-mag… by Mr.Bricolage will be accessible from the home page of the Mr-Bricolage.fr web site.

Posted in Group | No Comments »

Mr Bricolage elected employer of the year by the Rebondir magazine - 29/04/2011

The Mr Bricolage group was elected employer of the year 2011 by the readers of the Rebondir magazine.

This award was issued subsequent to the publication of an article on Mr Bricolage in the Rebondir magazine of November (see cover below). Each year, the magazine asks its readers to elect the employer with the most convincing HR policy in terms of employment, training and career prospects, in their opinion. The readers select the company most in the headlines and recruiting, from the 9 companies presented during the year.

Jean-François Boucher, Chief Executive Officer of the Mr Bricolage group, participated in an interview broadcast on Rebondir-TV to collect the award. During this TV interview, Jean-François Boucher listed the HR policy initiatives deployed by himself since his arrival in 2007. He explained that the Mr Bricolage group recruits, trains and supports its personnel from shop-level positions to management positions, and can even assist employees to manage their own company within the Group.

Finally, Jean-François Boucher reiterated his intention to make Mr Bricolage the number one group, thanks to local stores and satisfied personnel, to develop the capital of its franchisees and to increase the value of the homes of its customers.

Posted in Careers - HR, Group | No Comments »

The Bricomag magazine publishes a special edition on Mr. Bricolage - 07/09/2010

Mr. Bricolage is celebrating its 30th anniversary this year. A special edition of the trade magazine Bricomag has recently been published to celebrate this event.

This edition is entirely dedicated to the grouping and the store name. The 144-page magazine describes current news. Main articles on the contents page: meeting with 4 franchisees, Les Briconautes, history, prospects, products sold, own-brand products, communication, sustainable development, international aspects, human resources, training, logistics and even a round table with Group suppliers and partners.

A special edition of the magazine for complete information on the Mr. Bricolage group.

Posted in Careers - HR, Sustainable Development, Expansion and development, Group, International | 3 Comments »

Jean-François Boucher on the front page of the LSA - 26/03/2010

In the edition published on 25 March 2010, LSA,LSA, the superstore distribution magazine, dedicated its front page to Mr.Bricolage, not to mention 4 pages to the Mr.Bricolage group. In an interview, Jean-François Boucher described his ambitions for the group and his management background.

Photo credit: Didier Depoorter

Posted in Finance, Group | No Comments »

Gardening: Mr.Bricolage receives an award at the 24th Graines d’Or - 11/12/2009

In the context of its “Graines d’or”, the J Group awarded Mr.Bricolage the bronze trophy in the gardening category for DIY superstores. Gardening customers questioned in the context of a large scale survey highlighted the following advantages for the store, in decreasing order of importance::

- Sales team providing the best advice to customers

- Store providing the most information on the products sold

- Most friendly sales team

- Most welcoming store

- Widest range

- Best quality/price ratio

About the J group : Editeur des magazines professionnels Jardineries, Moteurs, Animal Distribution, Fleuristerie and la Lettre du Végétal; and magazines targeting the general public: Top Jardin and Animal Attitude.

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