In Morocco, the Mr Bricolage group will double the size of its network by opening two stores in 2011. Other projects will be completed in the coming years.
At Tangier, a new Mr Bricolage store will open its doors during the first quarter of 2011. During the following summer, the 4th Moroccan sales outlet will open in Agadir. In both cases, the sales outlets will open right next to a Marjane store, the leading food supermarket in Morocco.
Mr Bricolage is already present in Morocco, at Casablanca and Marrakech. The Casablanca store was opened in 2005. This is the largest DIY store in the country with a surface area of 4,000 m². The store offers a wide range of gardening products, particularly for outdoor gardening. At Marrakech, the store has a surface area of 2,000 m² and opened in 2008. This store is located in a trading estate with around thirty other stores, including one Marjane supermarket
In Morocco, Mr Bricolage stores import 50% of the 35,000 products on sale. These imported products are very popular with Moroccan customers, particularly at Marrakech. Store product ranges are similar to those of French stores. Sales plans were adapted to Moroccan customers. The gardening market in Moroccan includes products for outdoor use all year long.