Mr Bricolage Blog

Mr Bricolage opens a new store in the Castellane district at Marseille. This store is located 10-12 avenue de Toulon in the 6th district, and covers 372 m² of sales area.

The store is part of Mr Bricolage’s strategy to re-conquer town centres. The store also reinforces the group’s presence in the local segment, in both urban and rural zones.

Early in the year, the Catena  store in Ruoms (Ardèche) switched its name to Mr Bricolage. This sales outlet includes almost 900 m² of indoor sales space and 600 m² of outdoor space. The store is currently being extended. These works should be completed in March 2011.

On 3 January, at Pont-de-Vaux in Ain, the store operated under the Les Briconautes name was acquired and the name changed to Mr Bricolage. This store includes a total sales area of 1,960 m² with 1,700 m² indoors and 260 m² outdoors.

Mr Bricolage is continuing its policy to promote local shops in town centres. The group recently opened two stores in Paris, previously operated under the Catena store name.

Enhanced presence of Mr Bricolage in Paris and inner Paris. The group can now boast 6 local stores in Paris and 5 in towns just outside of the French capital.

The group’s policy to re-conquer town centres also applies in the rest of France. After Strasbourg and Cachan in recent months, a second Mr Bricolage store will open shortly in the Castellane district of Marseille.

The store is continuing to reinforce its network of local stores. The current transfer of many small stores operating under the Catena name to the Mr Bricolage name will contribute to this policy in favour of local services. This policy is a real boost for customers living in town centres. They are no longer obliged to cover long distances to reach the trading estates to purchase simple everyday items.

Mr Bricolage has extended 9 of its stores, some with a change of address and some on-site. These extensions represent almost 8,000 m² in extra sales area for the group.

The 9 stores extended are located in Saint-Clément (near to Sens – 89), Hendaye (64), Port (01), Villefranche de Rouergue (12), Objat (19), Borgo (20), Algajola (20), Montmorillon (86) and Parthenay (79).

The group continues to gain market share by moving and extending its stores. This meets the expectations of customers looking for local stores able to provide most of the elements they require in a human- scale environment.

The Mr.Bricolage roup recently opened a new store in Sisteron (Alpes de Haute Provence). Mr.Bricolage continues to ensure its presence throughout the country by opening a new store between Gap andManosque, where it already has stores.

This local sales outlet will comprise 1500 m² of indoor surface area and 900 m² of outdoor area. This new range is designed to repair, service and decorate home interiors and exteriors, reducing car drives for inhabitants in the region.

The Mr.Bricolage store in Gignac (Hérault) is modifying its range and re-organising its internal fittings.

This hyper-local store with its 993 m² is located 34 km to the north west of Montpellier. The store team assisted by central service providers and specialists in merchandising is modifying the internal layout of furniture. The layout of departments has been changed and many central islands have been created in the different store sectors. The new sales plan completely revised and dedicated to local rural stores, is currently being applied. The store product range has not been substantially changed and customers will find all the product families available in the old store.

Work is making progress, and the store will be ready for 31 March, the official opening date.

A Mr.Bricolage store with a surface area of 800 m² will open today at 14:00 at Cachan (Val de Marne), just a few minutes to the south of the Paris ring road. This new sales outlet has set up shop at the foot of a new building in the town centre, just a stone’s throw from the townhall. The address is 29-31 avenue Louis Georgeon, in a very busy district, just over a free municipal underground car park. The presence of an adjacent food store and extensive window display area are all key advantages and will ensure the appeal of the store.(.

Despite the small surface area, the layout of the store has been carefully designed to maximise space and ensure good product visibility. The main departments are organised into islands. This layout allows all products to be visible and customers can find the products they require rapidly. This is indeed the main objective of a local store. The store also offers a project range with a focus on decorative items, which are visible from the moment customers enter the store. All departments are present, with an urban gardening department in particular, and even a cupboard fittings range.

Services are also on the agenda, starting with advice, the store’s focal point, provided by the seven members of personnel of the sales outlet. The store has a wood and glass cutting service and can hire out specialised tools (drills, punches, wall paper strippers, hedge trimmers, etc.) providing key services to town inhabitants. Finally, a home delivery service is also available.

Ever true to its strategy to promote local services, the Mr.Bricolage group will continue to ensure its presence in town centres. This meets consumer expectations. Consumers expect to find stores near to their homes, with key products for servicing, repairs, DIY and home decoration.