Posts Tagged ‘publication’

30th anniversary book for Mr Bricolage - 13/01/2011

To celebrate the 30th anniversary of the store name in 2010, the Mr Bricolage group has published a book telling the story of the oldest grouping of independent stores in France. A human tale. 

The Association Nationale pour la Promotion du Faites vous-même (ANPF – the National Association of DIY promoters) created by 13 pioneers was officially born in 1965. The grouping was guided by Bernard Ivernel, a visionary who forecast the creation of a DIY distribution market. The ANPF rapidly established itself as the market leader. Step by step, the market gained a structure and members felt the need to strengthen their ranks against the competition. The grouping decided to use one single store name. In April 1980, assisted by the agency Publicis, around one hundred stores adopted the Mr Bricolage name. This book tells the details of the group’s history and all of the key dates for the group from the 1960s to 2010. Fun and uncluttered formatting includes parallel inserts on current news from dates in the past.

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The Mr.Bricolage book: a human tale - 20/07/2010

livre-entreprise-mr-bricolage-2010-communication-institutionnelle-couverture Mr.Bricolage has recently published a corporate book to celebrate its 30th anniversary. The group tells the tale of the first grouping of independent DIY stores in France. A human tale.

It all started with a hardware merchant coming from Orléans, Bernard Ivernel, in the mid-1950s. He heard tell of a new form of distribution gaining ground in the United States, known as, “Do it yourself”. He received increasingly urgent demands from his customers looking to find articles to fit out, maintain and decorate their homes, all under the same roof. Bernard Ivernel decided to use the American approach in France. Assuming others would have the same idea; he sought out and met up with other traders applying the same policy. Bernard Ivernel was a visionary and a leader and brought together the 12 pioneers within a club for sharing and discussion. L’Association Nationale pour la Promotion du Faites le vous-même (ANPF – The National association of DIY promoters) was officially founded in 1965. The association rapidly integrated many independent traders. A few years later, they decided to take things a step further and created the Mr.Bricolage store name.

A book on the history of a company

livreMR_BRICOLAGE 80-90

Inner double page of the book in the early 1980s

This book tells this human tale. The book is presented in landscape format with a sleeve. The book is filled with images and articles by eye-witnesses, plus a chronological strip highlighting the major events of each era (politics, society, inventions, culture, music, cinema, sport, etc.). The layout accords priority to images, backed up with dynamic and eye-catching graphics. More information on the history of the Mr.Bricolage group..

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