Mr. Bricolage is extending its network of stores in France and Belgium. The group has expanded available sales surface area by almost 18,000 m². In France, during October and November, Mr. Bricolage opened 3 stores in Le Quesnoy (59) (4,000 m²), Belin Beliet (33) (1,340 m²) and Varennes sur allier (03) (1,965 m²). The group also opened 2 stores in Arçonnay (61) and Trans en Provence (83). 1 store was transferred and expanded in Craponne (2,200 m²), 5 stores changed name (4 Catena and 1 Briconautes) in Dombasle (54), Argentat (19), Sées & Vimoutiers (61) and La Chapelle Basse Mer (44) and finally 1 store received a new look in Moncel les Lunéville (54). In Belgium, where sales are rising, the healthy figures continue for the Mr. Bricolage network. The surface area available to the network was extended by more than 3,200 m² with the opening of a store in Lessines (change in store name) and the transfer and extension of the store in Malonne. In 2011, the Mr. Bricolage group is expected to breach the threshold of 30 stores in Belgium and therefore continue to gain market share.
Posts Tagged ‘remodeling’
Mr. Bricolage develops its network of stores - 19/11/2010
A new look for the Mr.Bricolage stores in Aire sur la Lys and Lillebonne - 25/03/2010
The Mr.Bricolage store in d’Aire sur la Lys (Pas de Calais) has been completely reworked. The surface area has not changed, however store layout has been redesigned to enhance the role of decorations.
From the moment customers enter the store, enlarged alleys ensure a direct view of decorative items and furnishings. The entire decorations department has been revised: the paint area has new furniture and the light fittings display has been changed. Finally, the constructions and materials area has been entirely re-organised. 
The
Mr.Bricolage store in Lillebonne Seine-Maritime (36 km to the east of Le Havre), has expanded. After several months of works, with the store still operating, surface area has been extended from 3,000 to more than 5,000 m².
Movements within the sales outlet have been completely revised, and customers now enter the store opposite the town hall. The indoor area is more spacious, the corridors are wider and lighting has been improved. The entire store team participated in the project, while remaining available for customers. Personnel was topped off with several new members to continue to provide quality services and advice.
Uruguay: renovation of Mr.Bricolage stores - 24/09/2009
After several years of operation, the two Mr.Bricolage stores in Uruguay needed a bit of a makeover. This renovation process is now underway and the stores in Montevideo shopping and Portones will soon reveal their new look.
According to Sonia Alvarez, manager of the two stores (photo opposite): “We are working on displays to improve the visibility of our products and better define product family environments in our stores.”
Personnel from the two stores, assisted by a specialist in international merchandising, generally based at the head office in France, all participated in this “makeover”. Again, according to Sonia Alvarez, “Every single participant contributed his or her ideas and opinions in their own sectors. After two weeks of work, everything was ready.”
To visit Mr.Bricolage site in Uruguay, click here.
